Instagram to Grow Interior Design Business

the second platform recommended consistent was Instagram it is still a very quickly growing platform and it’s really targeting a younger set but why would you want to be an Instagram most of the designers that were having success they were actually using it as a mobile portfolio something that they very quickly bring out scroll show an example of their work on the flyer at a customer meeting the designers also found it very valuable to differentiate themselves to say see I can prove to you that I’m gonna be of value I can decorate beyond and maybe what you can do today and I’ll show you examples of what your room may look like the best practices on this site are to be pretty people like pretty photographs engage anytime you can get people to respond to like to pretty much do anything with any of your post and that’s the way to go do not be businessing at all people aren’t interested it’s not really a business platform they want to go for the beautiful pictures that inspire always drive to a call to action again one of the biggest missed opportunities with Instagram is they left people on Instagram the point of Instagram is not to leave them there whether it’s through quick stories that are driving to your website through product tags that you’re driving to your website through shopping basket tags whatever you can do to get people off of Instagram and over to your website is the way to go again social media is not the goal it’s the starting place it’s the influence it’s the top of the funnel you always want to drive them to your website another best practice is really gotta follow people this is the less glamorous part of this platform many sites suggested followed ten people a day follow 30 people a day kind of just set aside your 20 minutes where you’re going to go to the platform and just follow but the good news is you don’t have to post that often some of the most successful companies were really targeting twice a week at preferred times really more Wednesday Thursday the mid-afternoon lull or carpool hour after bedtime things of that nature where many people were seeing the most success you also want to get on the follow trains this is a bit of trend that’s been coming up in the last little bit where you can really begin to expand your reach on the platform another one of the hot trends of insta stories the value of an insta story is to showcase your personality it also can be when you’re out on the fly just like a Facebook live and you can show the tile you’re looking at you can show your design process you can show what you’re working on you can give quick glimpses of reveals it’s very easy it doesn’t take a lot of digital editing of any photographs or carefully crafting your words it only lasts for 24 hours but it really shows the relational side of you but to get to some of those key metrics as quickly as you can 1,000 10,000 maybe the ultimate goal being a hundred thousand to really get the attention of brands that want to sponsor you but I really say put this thing in a box if it’s not driving revenue for you if it’s not driving people to to either purchase a transaction or to go to your website and engage in a service you really want to evaluate how much time you’re investing in Instagram all of this now Facebook and Instagram let’s continue to look at the other platforms that now switch to a business minded approach

This entry was posted in Blog, Uncategorized and tagged , , , , , , , , , , , , , , , , , . Bookmark the permalink.